About
Pure is a family owned food company based in South Africa that focuses on producing safe gluten free products.
They are starting off offering gluten free baking mixes and a range of seeds and nuts as an addition to home prepared baking goods and meals.
The company is a new player in the industry and would like their logo and packaging design to communicate their values, stand out among busy competitors and have their own unique flair.
Tone of voice
TRUSTWORTHY, CLEAN, HOMEGROWN, COZY, HOMELY.
Final Solution
The Logo. The nature of the brand was to be styled minimally, which led to a process of producing a bold yet simple geometric logo. Three circles united by a partially invisible central circle, "binding without gluten".
The logo interacts well with the pattern.
The Packaging Design. Metaphor - Homemade Aesthetics.
Colors are the key ingredient of the project. Bright and vibrant colors, inspired by the products origins, binding by their subtle tints.
The integration of nature inspired abstract lines, shapes and branded pattern doesn`t not only enhance its visual allure but also communicates the brand values, authenticity, and connection to the nature of the product.
Trigger claims - bright, bold stickers attract attention and focus on providing logical and factual information to support the buying decision.
The Service Includes:
Logo Design,
Font Pair,
Brand Color Palette,
Graphic Assets,
Font Pair,
Brand Color Palette,
Graphic Assets,
Brand Pattern,
Packaging Design,
Guidelines (Optional)
Packaging Design,
Guidelines (Optional)
